CLIENT: BEASTBOI
BEASTBOI APPROUCHED ME FOR HIS DEBUT ALBUM LATE 2023. THE TITLE "WINGS AND FANGS" WAS THE BASIS FOR THE ENTIRE ROLLOUT. GENESIS LABS EXPANDED THE VISION AND CEMENTED HIS IDENTITY WITHIN DISCIPLE RECORDINGS AND HIS CORE FANBASE FOR YEARS TO COME.
COVER ARTS
GENESIS HELPED BEASTBOI CREATE MULTIPLE VERSIONS FOR HIS DOUBLE SIDED ALBUM. THE SIMPLE ICONOGRAPHIC CREATIVE DIRECTION ALLOWED THE TEAM TO REALLY DIVE DEEP INTO THE INDIVIDUAL MODELS.
THERE WAS 2 PASSES OF COVER ARTS.
INCLUDED IN THIS WAS 3 UNIQUE 3D MODELS AND CUSTOM TYPOGRAPHY.
RESEARCH AND DEVELOPMENT
THERE WAS A CERTAIN DUALITY AND VILLAIN ARC THEME INSIDE OF BOTH THE SONIC AND VISUAL IDENTITY OF THIS PROJECT. WE WANTED TO SHOW BOTH SIDES OF PAIN, THROUGH REBIRTH AND VISCERAL TRANSFORMATION. GENESIS WANTED THE COVERS AND VISUALS TO ALL WORK IN TANDEM SO HAVING THEM INTERACT IN THE DELUXE COVER WAS CRUCIAL.
A BUTTERFLY REPRESENTS TRANSFORMATION AND REBIRTH, CREATING THEM FROM HIGH DEFINITION SCANS OF BAT WINGS WITH RIPS AND TEARS REPRESENTS THE POWER AND PAIN OF GROWTH. THE "WINGS" SIDE OF THE PROJECT IS SONICALLY LIGHTER THAN "FANGS" BUT WE STILL WANTED THERE TO BE A DEEP PUNK AND METAL VISUAL IDENTITY TO IT.
FANGS WAS MORE DIRECT AND THE COVER ITSELF NEEDED TO FIT THAT AS WELL, METALLIC CRACKED CHROME REPRESENTING A SLEEK AND DEEP BITE.
THE DELUXE COVER NEEDED TO BE THE CULMINATION OF BOTH OF THE IDEAS TOGETHER, SO HAVING A CHROME SKULL EATING THE BATERFLY RELEASING RED ENERGY REALLY SOLIDIFIED THE THEME OF A NEW BEGINNING THROUGH VISCERAL TRANSFORMATION. FOR THERE TO BE LIGHT THERE NEEDS TO BE DARK.
3D VISUALIZATION
ONCE THE COVERS WERE FINISHED THE 3D MODELS WERE USED TO CREATE TWO UNIQUE VIDEOS THAT WOULD BE USED AS VISUALIZERS TO THE FINAL PROJECT. THE VIDEOS WERE POSTED ON DISCIPLE RECORDS ON YOUTUBE AND WERE RECEIVED VERY WELL FROM THE FANBASE. THE EXECUTION WAS FLAWLESS AND THE CREATIVE NARRATIVE WAS SUCCESFUL IN TRANSLATION TO THE FANS. BEASTBOI WAS PUSHED INTO A NEW REALM OF HIS CAREER,
IN CONCLUSION
THIS PROJECT GIVEN ITS QUICK TURNAROUND TIMES AND INTRICACY ALLOWED GENESIS TO REALLY FLEX ITS CREATIVE MUSCLES IN A CASE STUDY IN MINIMAL MAXIMALISM. THE AESTHETIC OF BEASTBOIS BRAND MIXED WITH THE PROFFESIONALISM OF GENESIS EXECUTION HAS ALLOWED THIS PROJECT TO STAND ON ALL FRONTS. FROM AN INCREDIBLE PIECE OF SONIC WORK TO NOW A VISUAL STAPLE "WINGS AND FANGS" WILL BE ON REPEAT FOR ALOT OF DUBSTEP FANS FOR YEARS TO COME. AS WE WRITE THIS, "WINGS AND FANGS HAS HIT #1 ON BEATPORT AND HAS BEEN REFERENCED ON EDM.COM.
